Driving in the UK has become a frustration, a chore to endure. Our daily experience is of road rage, traffic jams and congestion charges. But being a driver was never supposed to be like this.
Peugeot believes that we need to rediscover the joy and passion of motoring, a belief expressed on a new website – drivesexy.com.
drivesexy.com puts Peugeot at the centre of a cheeky and irreverent world where driving is fun again. Why drive stupid (badly)? Why drive ugly (rudely)? When you can DriveSexy.
This is driving as a form of courtship; courteous, considerate even flirtatious. An idea that borrows equally from the brand’s French heritage and the cars’ racy good looks. It’s about putting the romance back into driving and having a more positive relaxed attitude.
It’s about letting people in, not blocking them out, or, cutting them up. Smiling where others may frown. Waving instead of giving the finger.
It’s about being chivalrous and magnanimous, not difficult and obstructive. It’s not testosterone-fuelled, it’s not macho posturing, it’s about being in touch with your sensual side - feeling the road and taking the time to appreciate your surroundings.
For more information visit drivesexy.co.uk